Japan: favorite paint colors for car rental and sharing 2021

According to a survey conducted in August 2021, around 31 percent of drivers in Japan said any car paint color is good when they rent a car or use car-sharing. However, the rest of the respondents stated a particular paint color they wanted from their rental or sharing service.

Distribution of favorite car painting colors for rental and sharing cars among drivers in Japan as of August 2021

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Japan

Survey time period

August 11 to 17, 2021

Number of respondents

3,034 respondents*

Age group

18 years and older

Special properties

single-answer question format; among users of car rental or sharing not owning a car

Method of interview

Online survey

Supplementary notes

*Survey subjects were registered members of Park24's service subsidiary Times Club who had joined since August 11, 2020, and used one of Park24 Group's services (pay by the hour parking, parking on a subscription basis, car sharing, and rent-a-car) right away.
Original question: "What colored car do you like when you rent a car or use car-sharing?" Percentages may not total 100 due to rounding.

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