Readiness to pay extra for electric car purchases in Japan 2019

The majority of Japanese respondents, almost 30 percent, were willing to spend the same amount of money on electric cars as on conventional vehicles, according to a survey conducted by Rakuten Insight in June 2019. In contrast, only about three percent of respondents in Japan showed the readiness to pay up to 50 percent more on electric vehicle purchases.

Willingness of consumers in Japan to spend more money on electric cars than on conventional cars as of June 2019

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Release date

July 2019



Survey time period

June 7 to 30, 2019

Number of respondents

619 respondents

Method of interview

Online survey

Supplementary notes

Original question: "How much are you willing to pay for an electric car?"

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Statistics on "Electric vehicles in Japan"

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