Japan: leading reasons car color differed from favorite 2021

According to a survey conducted in August 2021, around 34 percent of owners of cars not painted in their preferred color stated that the car paint reflected the family's opinion. Among car owners, 40 percent did not own a vehicle painted their favorite color.

Leading reasons why drivers did not own cars painted in their preferred color in Japan as of August 2021

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Japan

Survey time period

August 11 to 17, 2021

Number of respondents

1,413 respondents*

Age group

18 years and older

Special properties

multiple answers allowed; among owners of cars not painted in preferred color

Method of interview

Online survey

Supplementary notes

*Survey subjects were registered members of Park24's service subsidiary Times Club who had joined since August 11, 2020, and used one of Park24 Group's services (pay by the hour parking, parking on a subscription basis, car sharing, and rent-a-car) right away.
Original question: "Why does the paint of the car you own differ from your preferred color?"

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