Leading reasons against Valentine's Day among Belgian consumers 2022
When asked why they were not likely to celebrate Valentine's Day in 2022, three-quarters of surveyed adults in Belgium said that it felt too much like a commercial/marketing event. Moreover, about 15 percent of Belgians said that it was just not part of their culture or something that they traditionally did. That being said, not a single respondent was unfamiliar with Valentine's Day.
