Gifts Americans are planning to purchase for Valentine's Day by gender 2020

Just over half of U.S. male and female survey respondents stated that they would gift their Valentine a dinner out in 2020, making it the most popular type of gift for Valentine’s day that year. One of 2020's least common gifts received and given by each gender was a mixtape.

Valentine’s Day in the U.S.

Valentine’s Day, a.k.a. Saint Valentine’s Day, is celebrated on February 14 each year and is a day, in which many couples, as well as friends and family, come together to celebrate their love for one another. In 2020, just over fifty percent of Americans stated they were planning to celebrate and honor their love for each other on that day.

In 2020, total U.S. expenditures for the special day were expected to reach over 27 billion U.S. dollars, an amount far higher than previous years. On an individual level, over 60 percent of Americans were planning to spend over 30 U.S. dollars on a Valentine’s Day gift for their significant other.

Types of gifts consumers plan to buy for Valentine's Day in the United States in 2020, by gender*

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2018


United States

Survey time period


Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Original survey question: "What kind of gifts will you be purchasing for Valentine’s Day?"
The source did not provide an exact survey date.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Valentine's Day in the United States"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.