SVOD changes in last 12 months in Scandinavia 2021, by age group
An online survey from August 2021 found that over one third of people aged 25 to 34 years subscribed to a new video streaming service within the last 12 months in Scandinavia. By contrast, three percent of respondents aged 65 to 75 years re-subscribed to a video streaming platform they had previously cancelled. In general, younger subscribers were more likely to make changes to their video streaming subscriptions.
