SVOD changes in last 12 months in Scandinavia 2023, by age group
An online survey from July 2023 found that over one third of people aged 25 to 34 years subscribed to a new video streaming service within the last 12 months in Scandinavia. By contrast, 11 percent of respondents aged 65 to 75 years did the same. In general, younger subscribers were more likely to make changes to their video streaming subscriptions.
