Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Netflix in Europe – statistics & facts

Netflix is one of the most influential SVoD streaming services and entertainment companies worldwide. Initially started as a DVD-by-mail rental service in 1997, the California-based business soon became a global leader in the world of online video streaming. In 2020, Netflix’s revenue reached a record 25 billion U.S. dollars, and while the United States remains the largest Netflix market globally, the streaming giant also excels in Europe. The EMEA region is the most profitable Netflix region after North America, with many of the provider’s biggest markets located in Europe. Considering that Netflix is ramping up production and opening hubs across the continent, European viewer demand is unlikely to decline any time soon.

Netflix dominates the SVoD landscape in Europe

Europe’s SVoD market took off with the launch of Netflix in 2012, and the company has expanded its influence on the local streaming scene ever since. In 2020, Netflix accounted for the highest market share of SVoD services in Europe, with more than a third of European SVoD users subscribing to the service. The platform also beat major media conglomerates such as the BBC in the running for Europe’s largest television group that year, highlighting the ongoing shift in consumer preferences from linear TV to online video content. In return, Netflix reigns as the leading SVoD company in the EU by revenue, generating over 5.3 billion euros in 2020.

Netflix subscribers

The number of Netflix subscribers in Europe has rapidly increased in recent years. In 2020, an estimated 58 million viewers were using the platform, and according to the latest data, this figure will hit 86 million by 2026. Looking at regional adoption, the UK was the leading Netflix market in Europe based on subscriber count in 2020, while Norway pulled ahead as the European country with the highest Netflix penetration. Most Nordic countries have a Netflix penetration rate of over 80 percent, which is not surprising, considering that the U.S. streaming giant’s European expansion began with the UK, Ireland, and Scandinavia back in 2012.

Who are Netflix’s main competitors?

While Netflix remains Europe’s most popular streaming service, other providers are gradually carving out larger slices of the streaming pie. In 2020, Amazon Prime reported the second-highest number of SVoD subscribers in Europe and only trailed behind Netflix for SVoD revenue. Disney+, a recent addition to Europe’s streaming landscape, also continues to compete for audiences and subscription spend. First launched in 2019, the service is now available in 13 European countries and accounts for seven percent of SVoD subscribers in the region. In addition to U.S. media conglomerates, local players are also expanding their reach: In the Nordics, the number of Viaplay subscribers is reaching new height, while the UK saw a surge in Now TV memberships.

Key figures

The most important key figures provide you with a compact summary of the topic of "Netflix in Europe" and take you straight to the corresponding statistics.

Subscriber numbers

Financial data

Competitors

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Netflix in Europe".

Netflix in Europe

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Netflix in Europe – statistics & facts

Netflix is one of the most influential SVoD streaming services and entertainment companies worldwide. Initially started as a DVD-by-mail rental service in 1997, the California-based business soon became a global leader in the world of online video streaming. In 2020, Netflix’s revenue reached a record 25 billion U.S. dollars, and while the United States remains the largest Netflix market globally, the streaming giant also excels in Europe. The EMEA region is the most profitable Netflix region after North America, with many of the provider’s biggest markets located in Europe. Considering that Netflix is ramping up production and opening hubs across the continent, European viewer demand is unlikely to decline any time soon.

Netflix dominates the SVoD landscape in Europe

Europe’s SVoD market took off with the launch of Netflix in 2012, and the company has expanded its influence on the local streaming scene ever since. In 2020, Netflix accounted for the highest market share of SVoD services in Europe, with more than a third of European SVoD users subscribing to the service. The platform also beat major media conglomerates such as the BBC in the running for Europe’s largest television group that year, highlighting the ongoing shift in consumer preferences from linear TV to online video content. In return, Netflix reigns as the leading SVoD company in the EU by revenue, generating over 5.3 billion euros in 2020.

Netflix subscribers

The number of Netflix subscribers in Europe has rapidly increased in recent years. In 2020, an estimated 58 million viewers were using the platform, and according to the latest data, this figure will hit 86 million by 2026. Looking at regional adoption, the UK was the leading Netflix market in Europe based on subscriber count in 2020, while Norway pulled ahead as the European country with the highest Netflix penetration. Most Nordic countries have a Netflix penetration rate of over 80 percent, which is not surprising, considering that the U.S. streaming giant’s European expansion began with the UK, Ireland, and Scandinavia back in 2012.

Who are Netflix’s main competitors?

While Netflix remains Europe’s most popular streaming service, other providers are gradually carving out larger slices of the streaming pie. In 2020, Amazon Prime reported the second-highest number of SVoD subscribers in Europe and only trailed behind Netflix for SVoD revenue. Disney+, a recent addition to Europe’s streaming landscape, also continues to compete for audiences and subscription spend. First launched in 2019, the service is now available in 13 European countries and accounts for seven percent of SVoD subscribers in the region. In addition to U.S. media conglomerates, local players are also expanding their reach: In the Nordics, the number of Viaplay subscribers is reaching new height, while the UK saw a surge in Now TV memberships.

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Netflix in Europe".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)