Most used SVOD platforms in Denmark and Norway 2021-2023

Published by
Julia Stoll,
Dec 11, 2023
An online survey found that Netflix was the most popular subscription video-on-demand (SVOD) service in the Scandinavian countries Norway and Denmark in 2023, with 51 percent of respondents having access to the streaming platform. HBO Max had the second largest subscriber base in the region, followed by Disney+ and Viaplay.

Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform

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Release date

November 2023

Region

Denmark, Norway

Survey time period

2021 to 2023

Number of respondents

4,000*

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

*Base 2021: All adults 18-75. Weighted base (6,000), Norway (1,000), Denmark (1,092).
Base 2022: All adults 18-75. Weighted base (6,000), Norway (1,000), Denmark (1,000).
Base 2023: All adults 18-75. Weighted base (6,000),Norway (999), Denmark (1,090).

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