According to a study on the distribution of web traffic for marketplaces in selected Latin American countries, Mercado Libre stood as the leader across the region in 2021. In Argentina, where the company is based, Mercado Libre accounted for more than 80 percent of visitors to marketplaces, compared to 46 percent and 44 percent in Mexico and Colombia. While the Argentine e-commerce behemoth also drove most of the traffic from marketplaces in Chile, Falabella.com came in a close second.
Distribution of monthly web traffic to marketplaces in selected Latin American countries in 2021
Characteristic
Mercadolibre.com.mx
Amazon.com.mx
Mercadolibre.com.co
Amazon.com
Mercadolibre.cl
Falabella.com
Mercadolibre.com.ar
Personal.com.ar
Others
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AMI. (January 9, 2022). Distribution of monthly web traffic to marketplaces in selected Latin American countries in 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1295418/distribution-web-traffic-marketplaces-latin-america/
AMI. "Distribution of monthly web traffic to marketplaces in selected Latin American countries in 2021." Chart. January 9, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1295418/distribution-web-traffic-marketplaces-latin-america/
AMI. (2022). Distribution of monthly web traffic to marketplaces in selected Latin American countries in 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1295418/distribution-web-traffic-marketplaces-latin-america/
AMI. "Distribution of Monthly Web Traffic to Marketplaces in Selected Latin American Countries in 2021." Statista, Statista Inc., 9 Jan 2022, https://www.statista.com/statistics/1295418/distribution-web-traffic-marketplaces-latin-america/
AMI, Distribution of monthly web traffic to marketplaces in selected Latin American countries in 2021 Statista, https://www.statista.com/statistics/1295418/distribution-web-traffic-marketplaces-latin-america/ (last visited September 01, 2024)
Distribution of monthly web traffic to marketplaces in selected Latin American countries in 2021 [Graph], AMI, January 9, 2022. [Online]. Available: https://www.statista.com/statistics/1295418/distribution-web-traffic-marketplaces-latin-america/