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Leading goals for Amazon advertising in the U.S. 2021

Published by Julia Faria, Jan 6, 2023
According to a survey conducted among retailers in the United States between December 2020 and January 2021, 68 percent of respondents said that one of their goals for advertising on Amazon was that of driving brand awareness. The acquisition of new customers was cited as a goal by 65 percent of respondents, while 60 percent said they aimed to drive sales, and 54 percent said they aimed to gain market share over their competitors.

Leading Amazon advertising goals according to retailers in the United States as of January 2021

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Sources

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Release date

February 2021

Region

United States

Survey time period

December 16, 2020 to January 2, 2021

Number of respondents

1,000 respondents

Special properties

among retail business decision-makers

Supplementary notes

Respondents could select all options that applied.

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Statistics on " Amazon advertising in the United States "

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Statistics on Amazon advertising in the United States

Overview

3

Advertising

6

Market perspective

6

Prime Day

6

Competitors

5

Consumer perspective

8

Further related statistics

21

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Topics

Amazon advertising in the U.S.AmazonAmazon PrimeAmazon Prime DayGoogle
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