According to a survey conducted among retailers in the United States between January and March 2022, 61 percent of respondents named acquiring new customers their primary goal for advertising on Amazon. Among the leading objectives, 56 percent of respondents mentioned driving brand awareness, while 53 percent aimed to drive sales.
Leading Amazon advertising goals according to retailers in the United States between January and March 2022
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Share of respondents
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Feedvisor. (April 5, 2022). Leading Amazon advertising goals according to retailers in the United States between January and March 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1296267/amazon-advertising-goals-us/
Feedvisor. "Leading Amazon advertising goals according to retailers in the United States between January and March 2022." Chart. April 5, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1296267/amazon-advertising-goals-us/
Feedvisor. (2022). Leading Amazon advertising goals according to retailers in the United States between January and March 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1296267/amazon-advertising-goals-us/
Feedvisor. "Leading Amazon Advertising Goals According to Retailers in The United States between January and March 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1296267/amazon-advertising-goals-us/
Feedvisor, Leading Amazon advertising goals according to retailers in the United States between January and March 2022 Statista, https://www.statista.com/statistics/1296267/amazon-advertising-goals-us/ (last visited July 27, 2024)
Leading Amazon advertising goals according to retailers in the United States between January and March 2022 [Graph], Feedvisor, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1296267/amazon-advertising-goals-us/