Digital retail media ad spend USA 2023

In 2020, digital retail media advertising spending in the United States stood at 20.5 billion U.S. dollars. The source projected that the value would increase to 31.5 billion in 2021. To compare, Amazon generated 31.2 billion dollars with ad sales worldwide in 2021.

Digital retail media advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

December 2021

More information

Region

United States

Survey time period

2019 and 2020

Special properties

digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is brought through a retailer’s media network or demand-side platform (DSP); example of websites or apps primarily engaged in retail ecommerce include advertising on Amazon, Walmart, and eBay; examples of retail media networks include Amazon’s DSP and Etsy’s Offsite Ads; includes ads purchased though retail media networks that may not appear on ecommerce sites or apps

Supplementary notes

* Forecast.

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