Most trusted brands in the U.S. 2023

Published by
Julia Faria,
Sep 20, 2023
Band-Aid ranked first as the most trusted brand in the United States in 2023. The adhesive bandages brand scored a net trust rating of 57.5 points. Amazon took the second place on the ranking, with 54.51 points.

Most trusted brands in the United States in 2023

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Source

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Release date

May 2023

Region

United States

Survey time period

March 3 to April 3, 2023

Number of respondents

799-8.434 respondents

Age group

18 years and older

Special properties

among adults

Supplementary notes

According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.

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