Band-Aid ranked first as the most trusted brand in the United States in 2024. The adhesive bandages brand scored a net trust rating of 60.6 points. UPS took the second place on the ranking, with 57.2 points.
According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.
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MarketingCharts. (July 25, 2024). Most trusted brands in the United States in 2024 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1374748/most-trusted-brands-usa/
MarketingCharts. "Most trusted brands in the United States in 2024." Chart. July 25, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1374748/most-trusted-brands-usa/
MarketingCharts. (2024). Most trusted brands in the United States in 2024. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1374748/most-trusted-brands-usa/
MarketingCharts. "Most Trusted Brands in The United States in 2024." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/1374748/most-trusted-brands-usa/
MarketingCharts, Most trusted brands in the United States in 2024 Statista, https://www.statista.com/statistics/1374748/most-trusted-brands-usa/ (last visited October 31, 2024)
Most trusted brands in the United States in 2024 [Graph], MarketingCharts, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/1374748/most-trusted-brands-usa/