Amazon ad spending by medium in the U.S. 2022

In 2022, Amazon invested most of its measured-media advertising budget into paid search and paid social media in the United States. The company devoted more than 3.15 billion U.S. dollars to paid search in the country, while advertising on paid social media amounted to nearly 1.1 billion dollars.

Amazon's advertising spending in the United States in 2022, by medium (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2023

More information

Region

United States

Survey time period

2022

Special properties

measured-media spending only

Supplementary notes

The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

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