Top holiday booking channels worldwide by age 2021

According to a study conducted in the fourth quarter of 2021, computers were the most popular channel for travelers worldwide to plan and book their next holidays. Overall, more than half of surveyed global consumers across all ages claimed to use a desktop PC for such purposes. Talking face to face with a travel agent was the second most popular way to organize holidays, chosen by roughly two in ten respondents across all ages.

Main channels used to plan and book next holiday worldwide as of 4th quarter 2021, by age

Characteristic	Call travel agency	Computer	F2F with travel agent	Mobile	Other
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Release date

January 2022

More information

Region

Worldwide

Survey time period

Q4 2021

Number of respondents

7,000*

Method of interview

Online survey

Supplementary notes

*The source specified that figures are based on 1,000 responses from the following countries: Canada, France, Germany, Italy, Netherlands, Spain, and the United States.

The survey question was originally phrased by the source as follows: "How will you plan and book your next holiday?".

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