Trust in advertising in France 2021, by medium

Published by
Valentina Dencheva,
Jan 5, 2023
During a 2021 survey conducted among adults in France, gauging their perception of advertising, it was found that 48 percent of respondents thought TV ads were somewhat or very trustworthy, and 49 percent said the same about magazine and newspaper advertising.

Trust in advertising according to consumers in France as of January 2021, by medium

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Sources

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Release date

March 2021

Region

France

Survey time period

December 31, 2020 to January 15, 2021

Number of respondents

*

Method of interview

Online survey

Supplementary notes

*The total survey sample was 18,929 across 17 markets; the source did not provide information about the French sample number.
Respondents who answered "very" or "somewhat" trustworthy.

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Overview

7

Traditional media

5

Digital media

5

Advertising and enterprises

4

Advertising companies

6

Leading players

7

Media conglomerates

8

Consumer perception

6

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