Share of population listening to podcasts India 2020-2021
As of 2020, around 12 percent of India's population reported having listened to podcasts. Podcasts form a nascent segment of the audio industry in India despite the raging trend taking over the globe. Nonetheless, market experts were hopeful that the share of the country's population that listened to podcasts would rise to 20 percent in 2021. The overall audio revenues accrued in 2020 amounted to about 100 million U.S. dollars.