Print media ad volumes reflected a favor in trend with Kannada language publications with a growth of eight percent in 2018. On the other hand, English language publications noted a significant decrease with about seven percent. Indian media had seen a change of tide in terms of the language of broadcast and publications. Regional language media had gained more acceptance across the country, and was reflected in the growth in ad volumes for these media platforms.
Change in print advertising volumes in India in 2018, by language
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EY. (April 12, 2019). Change in print advertising volumes in India in 2018, by language [Graph]. In Statista. Retrieved February 26, 2021, from https://www.statista.com/statistics/1017013/india-print-ad-volume-change-by-language/
EY. "Change in print advertising volumes in India in 2018, by language." Chart. April 12, 2019. Statista. Accessed February 26, 2021. https://www.statista.com/statistics/1017013/india-print-ad-volume-change-by-language/
EY. (2019). Change in print advertising volumes in India in 2018, by language. Statista. Statista Inc.. Accessed: February 26, 2021. https://www.statista.com/statistics/1017013/india-print-ad-volume-change-by-language/
EY. "Change in Print Advertising Volumes in India in 2018, by Language." Statista, Statista Inc., 12 Apr 2019, https://www.statista.com/statistics/1017013/india-print-ad-volume-change-by-language/
EY, Change in print advertising volumes in India in 2018, by language Statista, https://www.statista.com/statistics/1017013/india-print-ad-volume-change-by-language/ (last visited February 26, 2021)