Period apps data collection and tracking on iOS by type 2022

According to a May 2022 analysis of period tracking apps distributed on the Apple App Store, commercial female health app Eve collected approximately 17 data points linked to users, as well as seven different types of data potentially used to track users. Commercial period tracking mobile app Flo collected only five types of data to track users, and 15 data points linked to users.

Mobile period tracking apps with the highest number of data types collected from iOS users as of May 2022, by type

Characteristic	Data point count	Data used to track you count	Data linked to you count	Data not linked to you count
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Release date

May 2022

More information

Region

Worldwide

Survey time period

May 13, 2022

Special properties

data concering the 20 period tracking apps in the Apple App Store

Supplementary notes

According to the source: "based on the 32 types of data that the Apple Store lists. Apps from the Google Play Store might have different privacy settings."

The source developed a point rating based on four different types of data collected by 20 period tracker apps from the Apple App Store: 1) Data not linked to a user (such as app crash data); 2) Data linked to a user (such as names); 3) Data used to track users (such as User ID); 4) Data for third-party advertising.

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