Marketers' concern about digital advertising issues worldwide 2017

Published by Statista Research Department, Jan 10, 2023
This statistic shows the levels of concern over digital advertising among marketers worldwide as of March 2017. According to the findings, 31 percent of responding marketing professionals expressed high concerns over the viewability standards of display and video ads, and 24 percent felt the same about ad fraud.

Levels of concern over digital advertising among marketers worldwide as of March 2017

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Release date

April 2017

Region

Worldwide

Survey time period

March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

Supplementary notes

Question: Looking at your digital advertising budget across all your territories today, please stipulate your level of concern (if any) about the following issues?

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Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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