A survey conducted in May 2021 asked Canadian shoppers if they thought social platforms were a better place to find out about new products than online searches. Some 56 percent of Gen Z shoppers answered affirmatively, while 52 percent of Millennials gave the same answer.
Share of shoppers in Canada who think social platforms are a better place to find out about a new product than online search in 2021, by generation
To the statement: "I think social platforms are a better place to find out about new products than searching online."
The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets, including 1,657 Canadian respondents, in May 2021, with interlocking quotas set for age and gender.
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Snap Inc.. (July 6, 2021). Share of shoppers in Canada who think social platforms are a better place to find out about a new product than online search in 2021, by generation [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1313435/canada-social-media-product-discovery-by-generation/
Snap Inc.. "Share of shoppers in Canada who think social platforms are a better place to find out about a new product than online search in 2021, by generation." Chart. July 6, 2021. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1313435/canada-social-media-product-discovery-by-generation/
Snap Inc.. (2021). Share of shoppers in Canada who think social platforms are a better place to find out about a new product than online search in 2021, by generation. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1313435/canada-social-media-product-discovery-by-generation/
Snap Inc.. "Share of Shoppers in Canada Who Think Social Platforms Are a Better Place to Find out about a New Product than Online Search in 2021, by Generation." Statista, Statista Inc., 6 Jul 2021, https://www.statista.com/statistics/1313435/canada-social-media-product-discovery-by-generation/
Snap Inc., Share of shoppers in Canada who think social platforms are a better place to find out about a new product than online search in 2021, by generation Statista, https://www.statista.com/statistics/1313435/canada-social-media-product-discovery-by-generation/ (last visited October 12, 2024)
Share of shoppers in Canada who think social platforms are a better place to find out about a new product than online search in 2021, by generation [Graph], Snap Inc., July 6, 2021. [Online]. Available: https://www.statista.com/statistics/1313435/canada-social-media-product-discovery-by-generation/
