Canadian buyer preference for product discovery via social media 2021, by generation

Published by Statista Research Department, Jun 10, 2022

A survey conducted in May 2021 asked Canadian shoppers if they thought social platforms were a better place to find out about new products than online searches. Some 56 percent of Gen Z shoppers answered affirmatively, while 52 percent of Millennials gave the same answer.

Share of shoppers in Canada who think social platforms are a better place to find out about a new product than online search in 2021, by generation

Characteristic	Strongly agree	Agree
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

July 2021

More information

Region

Canada

Survey time period

May 2021

Number of respondents

1,657 Canadian consumers

Supplementary notes

* Figure for "strongly agree" was not disclosed.

To the statement: "I think social platforms are a better place to find out about new products than searching online."

The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets, including 1,657 Canadian respondents, in May 2021, with interlocking quotas set for age and gender.

The source does not specify the type of survey.

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