In January 2024, Dong Yuhui rose to be the most successful key opinion leader (KOL) on Douyin, earning over 888 million yuan sales revenue in his live shopping sessions. Dong left Oriental Selection, the live ecommerce arm of Chinese online education company New Oriental, and started his channel “Walking With Hui”. His first livestream raked in over 160 million yuan in gross merchandise value (GMV) on January 9, 2024. Midodo came in second with 654 million yuan in sales revenue.
Livestreaming sales revenue and volume of leading Douyin KOLs in China in January 2024
Influencer name (channel name)
Sales revenue in million yuan
Sales volume in million
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
36Kr. (February 1, 2024). Livestreaming sales revenue and volume of leading Douyin KOLs in China in January 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1315672/china-leading-douyin-tiktok-sales-influencers/
36Kr. "Livestreaming sales revenue and volume of leading Douyin KOLs in China in January 2024." Chart. February 1, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1315672/china-leading-douyin-tiktok-sales-influencers/
36Kr. (2024). Livestreaming sales revenue and volume of leading Douyin KOLs in China in January 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1315672/china-leading-douyin-tiktok-sales-influencers/
36Kr. "Livestreaming Sales Revenue and Volume of Leading Douyin Kols in China in January 2024." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1315672/china-leading-douyin-tiktok-sales-influencers/
36Kr, Livestreaming sales revenue and volume of leading Douyin KOLs in China in January 2024 Statista, https://www.statista.com/statistics/1315672/china-leading-douyin-tiktok-sales-influencers/ (last visited September 01, 2024)
Livestreaming sales revenue and volume of leading Douyin KOLs in China in January 2024 [Graph], 36Kr, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1315672/china-leading-douyin-tiktok-sales-influencers/