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Estimated global ad revenue of ByteDance 2022, by platform

Published by
Lai Lin Thomala,
Nov 10, 2022
ByteDance, TikTok's parent company, has reshaped the social media game both inside and outside China. With an estimated 31.7 billion U.S. dollars in digital ad revenue from Douyin and TikTok in 2022, the company remained the fifth spot among global ad publishers.

Estimated digital ad revenue of ByteDance worldwide in 2022, by platform (in billion U.S. dollars)

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Source

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Release date

May 2022

Region

Worldwide, China

Survey time period

March 2022

Supplementary notes

Figures refer to net ad revenues which were after the deduction of the traffic acquisition costs (TAC) paid by companies to partner sites. Figures cover all the various ad formats appear on the platforms and devices from desktop and laptop computers, mobile phones, tablets, to other internet-connected devices. .

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Statistics on " ByteDance "

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Statistics on ByteDance

Benchmark

7

Company financials

6

Douyin

6

TikTok

8

Other apps

6

Further related statistics

21

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Topics

ByteDanceSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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