Use of influencer marketing in the UK 2022

Published by Valentina Dencheva, Jan 6, 2023
During a 2022 survey carried out in the United Kingdom, ore than 68 percent of responding business-to-consumer marketers (B2C) marketers stated they were currently using influencer marketing. The remaining 32 percent were not, but over 21 percent said they had plans to do so in the future.

Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022

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Release date

May 2022

Region

United Kingdom

Survey time period

spring 2022

Number of respondents

208 respondents

Special properties

among marketing decision-makers

Supplementary notes

Original question: "Has your organisation used influencer marketing at any time? Select one"
The source does not provide information about survey methodology.

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Overview

6

Leading platforms

7

Instagram

6

YouTube

6

TikTok

7

Marketer insights

8

Consumer insights

8

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising UK
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