According to a survey carried out in April 2023, 40 percent of responding consumers from the United Kingdom (UK) said they disapproved of the false image influencers sometimes portray, such as promoting beauty products or standards when they have had surgery or using photos that have been edited. A very similar share said that influencers that value quantity over quality seemed less trustworthy.
Elements that made social media influencers appear untrustworthy according to consumers in the United Kingdom (UK) as of April 2023
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Share of respondents who...
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Various sources (ChannelX). (July 17, 2023). Elements that made social media influencers appear untrustworthy according to consumers in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1440935/reasons-influencers-untrustworthy-uk/
Various sources (ChannelX). "Elements that made social media influencers appear untrustworthy according to consumers in the United Kingdom (UK) as of April 2023." Chart. July 17, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1440935/reasons-influencers-untrustworthy-uk/
Various sources (ChannelX). (2023). Elements that made social media influencers appear untrustworthy according to consumers in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1440935/reasons-influencers-untrustworthy-uk/
Various sources (ChannelX). "Elements That Made Social Media Influencers Appear Untrustworthy According to Consumers in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1440935/reasons-influencers-untrustworthy-uk/
Various sources (ChannelX), Elements that made social media influencers appear untrustworthy according to consumers in the United Kingdom (UK) as of April 2023 Statista, https://www.statista.com/statistics/1440935/reasons-influencers-untrustworthy-uk/ (last visited September 01, 2024)
Elements that made social media influencers appear untrustworthy according to consumers in the United Kingdom (UK) as of April 2023 [Graph], Various sources (ChannelX), July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1440935/reasons-influencers-untrustworthy-uk/