A survey carried out in April 2023 revealed that fashion social media influencers were the most popular among UK consumers, followed by 50 percent of respondents. Lifestyle and food/cooking influencers also made it to the top three categories, followed by 40 percent and 41 percent of the interviewed consumers, respectively.
Social media influencer categories most followed by consumers in the United Kingdom as of April 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Fashion Network. (July 17, 2023). Social media influencer categories most followed by consumers in the United Kingdom as of April 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1440914/influencer-categories-uk/
Fashion Network. "Social media influencer categories most followed by consumers in the United Kingdom as of April 2023." Chart. July 17, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1440914/influencer-categories-uk/
Fashion Network. (2023). Social media influencer categories most followed by consumers in the United Kingdom as of April 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1440914/influencer-categories-uk/
Fashion Network. "Social Media Influencer Categories Most Followed by Consumers in The United Kingdom as of April 2023." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1440914/influencer-categories-uk/
Fashion Network, Social media influencer categories most followed by consumers in the United Kingdom as of April 2023 Statista, https://www.statista.com/statistics/1440914/influencer-categories-uk/ (last visited September 01, 2024)
Social media influencer categories most followed by consumers in the United Kingdom as of April 2023 [Graph], Fashion Network, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1440914/influencer-categories-uk/