China: leading sustainable practices adopted by consumers

According to a survey by Rakuten Insight on sustainable consumption conducted in February 2022, around 78 percent of Chinese consumers who had adopted sustainable practices while shopping said they used less single-use plastic. In comparison, 15 percent of respondents said they reduced their animal product consumption.

Leading sustainable practices adopted by consumers when shopping in the past year in China as of February 2022

Characteristic	Share of respondents
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Release date

June 2022

More information

Region

China

Survey time period

February 10 to 28, 2022

Number of respondents

2,327 respondents

Age group

16 years and older

Special properties

multi-choice question; among respondents who adopted sustainable practices in the past 12 months

Method of interview

Online survey

Supplementary notes

Survey question:
"[If you have adopted any sustainable practices when purchasing items], which of the following have you done in the last 12 months? (choose all that apply)"

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