Brand preference of carbonated soft drinks in Nigeria 2022
In 2022, a survey conducted in Nigeria showed that Coca Cola was the preferred brand for carbonated drinks. A share of 68 percent of respondents said they preferred Coca Cola. Conversely, 29 percent of respondents reported their preference for Pepsi. The two giants of the soft drinks industry have a long history of global competition. Furthermore, the Coca-Cola Company has grown more significantly in Africa than in Western markets in recent years.