Soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. These fizzy drinks are mostly available in regular and diet varieties.
Multinational companies competing in the soft drink market are comprised of The Coca-Cola Company, Pepsi-Co. Inc. and Dr Pepper Snapple, to name a few. In the beverage segment, The Coca-Cola Company and PepsiCo have been bitter rivals for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as competing with Coca-Cola. The ‘Pepsi challenge’ originally took place as a taste test. Consumers were invited to try beverages out of two blank cups – one containing Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two beverages and to decide which one they would prefer. The blind tests let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, based on exclusive taste.
PepsiCo, Inc. is based in Purchase, NY, United States and was founded in 1965. Their beverage product portfolio comprises soft drinks, bottled water, fruit juices, iced tea and ready-to-drink coffee beverages. Pepsi-Cola, Mountain Dew, and Aquafina are some of their best-selling global brands.