Share of generation Z in Meta's ad audience APAC 2024, by country and gender

Published by Leander von Kameke, Apr 22, 2024

As of January 2024, about 30 percent of Meta's ad audience in Pakistan were 18 to 24 years old male consumers. In comparison, male Gen Z consumers took up 5.7 percent of Meta's ad audience in Hong Kong as of January of the same year.

Share of generation Z in Meta's ad audience in the Asia-Pacific region in 2024, by country or territory and gender

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Release date

February 2024

Region

Asia, APAC

Survey time period

2024

Age group

18-24 years

Supplementary notes

Data sourced from various Digital 2024 country reports.

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