Consumers who bought directly on social media worldwide 2023, by generation

Share of shoppers who had purchased a product directly from a social media platforms worldwide in 2nd quarter 2023, by generational cohort

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Release date

February 2024

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

19,293*

Age group

18 years and older

Supplementary notes

* Sample consisted of participants from the following territories: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The release date is the date of last access.

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