Over 75 percent of eligible voters surveyed in the United States in 2022 reported they tend to tune out or ignore political ads. According to the study, roughly 60 percent of respondents considered political advertising unethical, and the majority (76.5 percent) supported the regulation of political ads on social media. Additionally, around 64 percent declared that consumer data should not be available to political advertisers.
Voters' opinions on political advertising in the United States as of July 2022
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Statistics on Political advertising in the U.S.
Overview
7
- Basic Statistic Most popular news platforms in the U.S. 2022, by age group
- Basic Statistic Trust in selected news sources in the U.S. 2022, by political affiliation
- Premium Statistic Politics and government conservative news source usage in the U.S. 2021
- Premium Statistic Engagement in online political and civic activities in the U.S. 2021
- Basic Statistic Leading issues for U.S. voters in the midterm congressional elections 2022
- Premium Statistic Presidential Campaign financing - spending of the Democratic Party 1979-2020
- Basic Statistic Presidential Campaign financing - spending of the Republican Party 1979-2020
Spending
6
- Premium Statistic Political ad spending in the U.S. 2016-2022
- Premium Statistic Political ad spend in the U.S. 2022, by election category
- Premium Statistic U.S. political ad spending during election cycles 2014-2022, by medium
- Premium Statistic Leading states in political ad spend for the U.S. Senate races 2022
- Premium Statistic Leading states in political ad spend in U.S. gubernatorial races 2022
- Premium Statistic Leading markets for presidential advertising in the U.S. 2020, by ad spend
Digital advertising
6
- Premium Statistic U.S. political digital ad spending 2022, by type
- Premium Statistic Digital political ad spend in the U.S. 2008-2020
- Premium Statistic Programmatic ad spend in the U.S. elections 2018-2020, by device
- Premium Statistic Largest Meta advertisers in the U.S. 2018-2022
- Premium Statistic Meta ad spend in the U.S. 2018-2022, by category
- Premium Statistic U.S. largest political advertisers on Google 2018-2022, by ad spend
TV advertising
4
- Premium Statistic Broadcast TV political ad spend in the U.S. 2014-2022
- Premium Statistic TV advertising spending during presidential campaign in the U.S. 2020, by state
- Premium Statistic Leading TV shows targeted by Trump political ads in the U.S. 2020, by spots aired
- Premium Statistic Leading TV shows targeted by Biden political ads in the U.S. 2020, by spots aired
Consumer perspective
6
- Premium Statistic Voters' perceptions of political advertising in the U.S. 2022
- Premium Statistic U.S. adults' sentiments towards social media allowing political ads 2020, by PID
- Premium Statistic U.S. adults' sentiments towards social media allowing political ads 2020, by age
- Premium Statistic U.S. views on social using user data to display political ads 2020, by age group
- Premium Statistic U.S. views on social using user data to display political ads 2020, by PID
- Premium Statistic Impact of political ads on viewing of other ads in the U.S. 2020
Further related statistics
21
- Podcast advertising perception in France 2022
- Political advertising spend in Brazil 2022, by type
- U.S. political ad spending during election cycles 2014-2022, by medium
- U.S. political ad spending for midterms 2022, by medium
- Political ad spending in the U.S. 2016-2022
- Political ad revenue in the U.S. 2014-2027
- Broadcast TV political ad spend in the U.S. 2014-2022
- Political ad spend during elections in Brazil 2018-2022
- U.S. political ad spending for midterms 2022, by medium
- Traditional and digital political campaign spending in Brazil 2022, by position
- Opinions on limiting political ad spend in the U.S. 2022
- Political ad spend during elections in Brazil 2018-2022, by platform
- Share of digital in political ad spend during elections in Brazil 2018-2022
- Political ad spend on Google in the European Union & the UK 2019-2022
- Impact of adjacency to news on ad perception in the U.S. 2021, by news genre
- Impact of adjacency to news content on ad perception in the U.S. 2021
- Ad perception of football fans MENA 2022
- Advertising types adults paid the most attention to in the U.S. 2023
- U.S. states with the largest political advertising spending on Google 2018-2020
- Political advertising spending during the U.S. presidential elections in 2012-2016
- EU countries with the highest targeted political advertising spend on Facebook 2019
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BDEX. (July 7, 2022). Voters' opinions on political advertising in the United States as of July 2022 [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1326451/opinions-political-advertising-usa/
BDEX. "Voters' opinions on political advertising in the United States as of July 2022." Chart. July 7, 2022. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1326451/opinions-political-advertising-usa/
BDEX. (2022). Voters' opinions on political advertising in the United States as of July 2022. Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1326451/opinions-political-advertising-usa/
BDEX. "Voters' Opinions on Political Advertising in The United States as of July 2022." Statista, Statista Inc., 7 Jul 2022, https://www.statista.com/statistics/1326451/opinions-political-advertising-usa/
BDEX, Voters' opinions on political advertising in the United States as of July 2022 Statista, https://www.statista.com/statistics/1326451/opinions-political-advertising-usa/ (last visited March 25, 2023)
Voters' opinions on political advertising in the United States as of July 2022 [Graph], BDEX, July 7, 2022. [Online]. Available: https://www.statista.com/statistics/1326451/opinions-political-advertising-usa/