Connected TV (CTV) made up roughly 20 percent of the political programmatic advertising spend in the United States in 2020. Ad buys on CTV strongly increased from the 2018 U.S. election cycle, when the device allocated five percent of the total political programmatic ad spending. On the other hand, the share of ad dollars invested in mobile, desktop, and tablet declined in the 2020 U.S. elections compared to 2018.
Distribution of political programmatic advertising spending in the United States in 2018 and 2020, by device
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Statistics on Political advertising in the U.S.
Overview
7
- Basic Statistic Most popular news platforms in the U.S. 2022, by age group
- Basic Statistic Trust in selected news sources in the U.S. 2022, by political affiliation
- Premium Statistic Politics and government conservative news source usage in the U.S. 2021
- Premium Statistic Engagement in online political and civic activities in the U.S. 2021
- Basic Statistic Leading issues for U.S. voters in the midterm congressional elections 2022
- Premium Statistic Presidential Campaign financing - spending of the Democratic Party 1979-2020
- Basic Statistic Presidential Campaign financing - spending of the Republican Party 1979-2020
Spending
6
- Premium Statistic Political ad spending in the U.S. 2016-2022
- Premium Statistic Political ad spend in the U.S. 2022, by election category
- Premium Statistic U.S. political ad spending during election cycles 2014-2022, by medium
- Premium Statistic Leading states in political ad spend for the U.S. Senate races 2022
- Premium Statistic Leading states in political ad spend in U.S. gubernatorial races 2022
- Premium Statistic Leading markets for presidential advertising in the U.S. 2020, by ad spend
Digital advertising
6
- Premium Statistic U.S. political digital ad spending 2022, by type
- Premium Statistic Digital political ad spend in the U.S. 2008-2020
- Premium Statistic Programmatic ad spend in the U.S. elections 2018-2020, by device
- Premium Statistic Largest Meta advertisers in the U.S. 2018-2022
- Premium Statistic Meta ad spend in the U.S. 2018-2022, by category
- Premium Statistic U.S. largest political advertisers on Google 2018-2022, by ad spend
TV advertising
4
- Premium Statistic Broadcast TV political ad spend in the U.S. 2014-2022
- Premium Statistic TV advertising spending during presidential campaign in the U.S. 2020, by state
- Premium Statistic Leading TV shows targeted by Trump political ads in the U.S. 2020, by spots aired
- Premium Statistic Leading TV shows targeted by Biden political ads in the U.S. 2020, by spots aired
Consumer perspective
6
- Premium Statistic Voters' perceptions of political advertising in the U.S. 2022
- Premium Statistic U.S. adults' sentiments towards social media allowing political ads 2020, by PID
- Premium Statistic U.S. adults' sentiments towards social media allowing political ads 2020, by age
- Premium Statistic U.S. views on social using user data to display political ads 2020, by age group
- Premium Statistic U.S. views on social using user data to display political ads 2020, by PID
- Premium Statistic Impact of political ads on viewing of other ads in the U.S. 2020
Further related statistics
21
- Advertising spending change in Finland 2021, by medium
- Digital advertising spending worldwide 2021-2026
- Digital advertising spending in Turkey Q1 2022, by type and device
- Mobile advertising spending in Turkey Q1 2022, by format
- Digital advertising spending in Turkey Q1 2022, by category
- Distribution of global advertising spending 2024, by medium
- Search advertising spending in the U.S. 2019-2026
- Advertising spending in Italy 2019-2022, by medium
- Advertising spending in Spain 2020-2021, by medium
- Online advertising spending in Hungary 2021, by sector
- Online advertising spending in Czechia in 2021, by sector
- Digital advertising spending in the UK H1 2022, by format
- Global internet advertising spending 2007-2024, by format
- Latin America: digital advertising spending 2010-2024
- Digital advertising spending in Europe 2006-2022
- Digital advertising spending in Europe 2021-2031
- Advertising spending in Sweden 2021, by medium
- Online advertising spending in Western Europe 2000-2024
- Advertising spending in Russia 2021, by medium
- Advertising spending growth in Sweden 2020, by medium
- Advertising spending in the world's largest ad markets 2021
Further Content: You might find this interesting as well
Axios. (April 15, 2021). Distribution of political programmatic advertising spending in the United States in 2018 and 2020, by device [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Axios. "Distribution of political programmatic advertising spending in the United States in 2018 and 2020, by device." Chart. April 15, 2021. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Axios. (2021). Distribution of political programmatic advertising spending in the United States in 2018 and 2020, by device. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Axios. "Distribution of Political Programmatic Advertising Spending in The United States in 2018 and 2020, by Device." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Axios, Distribution of political programmatic advertising spending in the United States in 2018 and 2020, by device Statista, https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/ (last visited January 28, 2023)
Distribution of political programmatic advertising spending in the United States in 2018 and 2020, by device [Graph], Axios, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/