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Programmatic ad spend in the U.S. elections 2018-2020, by device

Published by Statista Research Department, Jan 6, 2023
Connected TV (CTV) made up roughly 20 percent of the political programmatic advertising spend in the United States in 2020. Ad buys on CTV strongly increased from the 2018 U.S. election cycle, when the device allocated five percent of the total political programmatic ad spending. On the other hand, the share of ad dollars invested in mobile, desktop, and tablet declined in the 2020 U.S. elections compared to 2018.

Distribution of political programmatic advertising spending in the United States in 2018 and 2020, by device

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Release date

April 2021

Region

United States

Survey time period

2018 and 2020

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Statistics on " Political advertising in the U.S. "

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Statistics on Political advertising in the U.S.

Overview

7

Spending

6

Digital advertising

6

TV advertising

4

Consumer perspective

6

Further related statistics

21

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaU.S. presidential elections 1789-2020
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