Programmatic ad spend in the U.S. elections 2018-2022, by device

Published by
Michele Majidi,
Nov 6, 2023
Connected TV (CTV) made up roughly 30 percent of the political programmatic advertising spend in the United States in 2022. Ad buys on CTV strongly increased from the 2020 U.S. election cycle, when the device allocated 19 percent of the total political programmatic ad spending. On the other hand, the share of ad dollars invested in mobile and desktop declined in the 2022 U.S. midterm elections compared to 2020.

Distribution of political programmatic advertising spending in the United States from 2018 to 2022, by device

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Release date

March 2023

Region

United States

Survey time period

2018 to 2022

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Statistics on " Political advertising in the U.S. "

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Overview

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Spending

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Digital advertising

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TV advertising

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Consumer perspective

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaU.S. presidential elections 1789-2020
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