Political advertising spending in the United States might reach 9.7 billion U.S. dollars in 2022, year in which the country holds midterm elections. The projection indicated strong growth in ad spending compared to the previous midterms in 2018. That year, political advertising buys totaled around 3.96 billion U.S. dollars. During the 2020 U.S. presidential election, political ad spending amounted to roughly nine billion U.S. dollars.
Political advertising spending in the United States election cycles from 2016 to 2022
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
AdImpact. (August 10, 2022). Political advertising spending in the United States election cycles from 2016 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/1182410/political-advertising-spending-election-cycle-united-states/
AdImpact. "Political advertising spending in the United States election cycles from 2016 to 2022 (in billion U.S. dollars)." Chart. August 10, 2022. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/1182410/political-advertising-spending-election-cycle-united-states/
AdImpact. (2022). Political advertising spending in the United States election cycles from 2016 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/1182410/political-advertising-spending-election-cycle-united-states/
AdImpact. "Political Advertising Spending in The United States Election Cycles from 2016 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Aug 2022, https://www.statista.com/statistics/1182410/political-advertising-spending-election-cycle-united-states/
AdImpact, Political advertising spending in the United States election cycles from 2016 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1182410/political-advertising-spending-election-cycle-united-states/ (last visited August 19, 2022)