• Leading electricals websites by share of voice 2021

This chart shows the leading electricals websites in the United Kingdom (UK) between October and December 2021, ranked by share of voice. Across the electricals sector, fitbit.com is the leading website in terms of share of voice, accounting for 4.79 percent. Following this, currys.co.uk and apple.com rank in second and third places, with voice shares of 3.36 and 3.07 percent each.

Leading electricals retail websites in the United Kingdom (UK) in 4th quarter 2021, by share of voice

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Release date

February 2022

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Region

United Kingdom

Survey time period

Q4 2021

Supplementary notes

Electricals sector includes: computing, home appliances, small appliances, smart tech and phones, and sound and vision.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 12,011 of the most commercially valuable, category-specific search terms across 73,463 sites through Google UK.