Leading electricals websites by share of voice 2023

Across the electricals sector in the United Kingdom, apple.com was the leading website in terms of share of voice, accounting for 10.25 percent in the second quarter of 2023. Following this, currys.co.uk and argos.co.uk rank in second and third places, with voice shares of 8.13 and 7.87 percent, respectively.

Leading electricals retail websites in the United Kingdom (UK) in the 2nd quarter 2023, by share of voice

Characteristic	Share of voice*
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Release date

July 2023

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Region

United Kingdom

Survey time period

Q2 2023

Supplementary notes

Electricals sector includes: computing, home appliances, small appliances, smart tech and phones, and sound and vision.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 12,011 of the most commercially valuable, category-specific search terms across 73,463 sites through Google UK.

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