Leading websites in the electricals sector in the UK 2020, by share of voice

Published by Joseph Johnson, Mar 1, 2021

This statistic displays the leading electricals websites in the United Kingdom (UK) as of December 2020, by share of voice. According to Pi Datametrics, across the electricals sector, google.com is the leading website in terms of share of voice, accounting for 4.99 percent between October and December 2020. Following this, the UK's own currys.co.uk and argos.co.uk rank in second and third places, with voice shares of 4.26 and 4.09 percent each.

Leading electricals websites in the United Kingdom (UK) as of December 2020, by share of voice

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Release date

January 2021

More information

Region

United Kingdom

Survey time period

October to December 2020

Supplementary notes

Electricals sector includes: computing, home appliances, small appliances, smart tech and phones, and sound and vision.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 12,011 of the most commercially valuable, category-specific search terms across 73,463 sites through Google UK.