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Market share of the SVOD industry in Australia 2017-2021, by revenue

Published by
Christopher Hughes,
Aug 25, 2022
In 2021, Netflix held the majority of share in the Australian subscription video-on-demand (SVOD) market, at approximately 47 percent. Stan and Disney+ followed at respectively 14 and 11 percent of market share.

Distribution of subscription video-on-demand (SVOD) market share in Australia in 2021, by revenue

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Release date

July 2022

Region

Australia

Survey time period

2017 to 2021

Supplementary notes

*‘Other’ includes a range of smaller, niche SVOD services available in Australia, including HayU, Britbox, Kanopy, YouTube Premium, Acorn TV and many others. ‘Amazon Prime Video’ revenue is underrepresented due to its subscription also providing other non-SVOD services.

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