Try our corporate solution for free!
(212) 419-8294

Video streaming industry in Australia - statistics & facts

Streaming services of all types are becoming the most popular and influential platforms in the world. In terms of video streaming, it almost seems like television shows and DVDs are becoming less important and are going to be replaced by video streaming services in the future. Video streaming is a type of media streaming in which a selected video program is continuously delivered via the Internet to a remote user. Thus, the video can be watched online without the need to be downloaded on a computer or any other device. Australia is ranked seventh in terms of video streaming penetration rate, after the United States, Canada, Norway, Sweden and Finland.

When talking about video streaming services, most people associate free streaming platforms or live streaming channels such as Youtube. But mostly also so called VoD (video on demand), which is a programming system giving users the opportunity to watch video content whenever they want to, is based on streaming methods. The range of VoD services is vast, reaching from SVoD (subscription video on demand) over TVoD (transactional video on demand) to AVoD (advertising video on demand). Considering video on demand content, advertised services such as Youtube are still most popular as they are freely available for everyone. However, in return to free content, users are required to spend some time watching ads.

Even though free services are most popular, the number of subscription video on demand subscribers increased drastically within the last years with over half of Australians owning at least one SVoD account. Of course, a lot of this traffic can be attributed to Netflix, which was estimated to reach revenues over 315 million U.S. dollars in 2020. Nonetheless, also other platforms such as Amazon Video or Hulu are on the rise. Depending on whether subscription services or live streaming services are used, Australians like to watch either original programs made by the service provider online and back-catalogue films or TV series respectively.

Interesting statistics

In the following 5 chapters, you will quickly find the 21 most important statistics relating to "Video streaming industry in Australia".


Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)