Portugal: preferred hypermarkets 2022

In June 2022, Continente was the most popular hypermarket in Portugal, obtaining a score of nearly 90 percent out of a maximum of 100 percent. Auchan ranked second as the most favored hypermarket with a score of 87 percent. Pão de Açúcar came third with about 84 percent score.

Score of selected hypermarkets in Portugal in June 2022, by popularity

Characteristic	Hypermarket score
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Release date

July 2022

More information

Region

Portugal

Survey time period

June 2022

Number of respondents

3,441 respondents

Special properties

Consumers who regularly shop at hypermarkets

Supplementary notes

Five hypermarket chains were selected for the study namely: Auchan (formerly Jumbo), Continente, Intermarché Super, Leclerc, and Pão de Açúcar.

Each customer was asked to score the following eleven parameters for each company:

1. Friendly employees;
2. Atmosphere in store;
3. Availability of self-service checkouts;
4. Availability of fruits and vegetables;
5. Freshness of fruits and vegetables;
6. Price / quality ratio;
7. Waiting time for payment;
8. Variety of food products;
9. Variety of non-food products;
10. General.

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