Leading health & beauty brands' household penetration rate in Portugal 2021

Published by
Dominique Petruzzi,
Aug 23, 2022
This statistic presents the household penetration rate of leading health and beauty brands in Portugal in 2021. That year, Colgate was the health and beauty brand with the highest penetration rate in Portugal, with 63.5 percent of households buying the brand. Nivea and Dove ranked in second and third place, with penetration rates of 57.1 percent and 37.6 percent, respectively.

Household penetration rate of leading health and beauty brands in Portugal in 2021

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Release date

August 2022

Region

Portugal

Survey time period

2021

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.
Date of release is date of access

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