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Leading health & beauty brands' household penetration rate in Portugal 2017
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Leading health & beauty brands' household penetration rate in Portugal 2017
Household penetration rate* of leading health and beauty brands in Portugal in 2017
by Tugba Sabanoglu,
last edited
Aug 29, 2018
This statistic presents the household penetration rate of leading health and beauty brands in Portugal in 2017. That year, Nivea was the health and beauty brand with the highest penetration rate in Portugal, with 63.4 percent of households buying the brand. Colgate and Dove ranked in second and third place, with penetration rates of 63.1 percent and 38.3 percent, respectively.
Household penetration rate* of leading health and beauty brands in Portugal in 2017
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by Tugba Sabanoglu,
last edited
Aug 29, 2018
This statistic presents the household penetration rate of leading health and beauty brands in Portugal in 2017. That year, Nivea was the health and beauty brand with the highest penetration rate in Portugal, with 63.4 percent of households buying the brand. Colgate and Dove ranked in second and third place, with penetration rates of 63.1 percent and 38.3 percent, respectively.
- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- Portugal
- Survey time period
- 2017
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Portugal
- Survey time period
- 2017
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
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