Leading health & beauty brands' household penetration rate in Portugal 2018
This statistic presents the household penetration rate of leading health and beauty brands in Portugal in 2018. That year, Nivea was the health and beauty brand with the highest penetration rate in Portugal, with 63.3 percent of households buying the brand. Colgate and Dove ranked in second and third place, with penetration rates of 62.6 percent and 38.7 percent, respectively.
