This statistic presents the household penetration rate of leading health and beauty brands in Portugal in 2018. That year, Nivea was the health and beauty brand with the highest penetration rate in Portugal, with 63.3 percent of households buying the brand. Colgate and Dove ranked in second and third place, with penetration rates of 62.6 percent and 38.7 percent, respectively.
Household penetration rate* of leading health and beauty brands in Portugal in 2018
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Kantar Worldpanel. (February 28, 2020). Household penetration rate* of leading health and beauty brands in Portugal in 2018 [Graph]. In Statista. Retrieved April 18, 2021, from https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel. "Household penetration rate* of leading health and beauty brands in Portugal in 2018." Chart. February 28, 2020. Statista. Accessed April 18, 2021. https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel. (2020). Household penetration rate* of leading health and beauty brands in Portugal in 2018. Statista. Statista Inc.. Accessed: April 18, 2021. https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel. "Household Penetration Rate* of Leading Health and Beauty Brands in Portugal in 2018." Statista, Statista Inc., 28 Feb 2020, https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel, Household penetration rate* of leading health and beauty brands in Portugal in 2018 Statista, https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/ (last visited April 18, 2021)