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Preferred channel for BNPL services India 2022

Published by
Manya Rathore,
Dec 21, 2022
In a survey conducted from February to March 2022, 75 percent of BNPL users stated their preference for using BNPL through e-commerce websites such as Amazon, Flipkart, and BigBasket. Digitalization and online shopping during the pandemic contributed to the use of BNPL services online rather than offline at (point-of-sale) stores.

Most preferred channel for buy now pay later (BNPL) services in India in 2022

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Source

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In cooperation with
Benori Knowledge
Release date

September 2022

Region

India

Survey time period

February to March 2022

Number of respondents

1000 BNPL users

Supplementary notes

Survey details on page 19 of the report.

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