Preferred channel for BNPL services India 2022

Published by Statista Research Department, Nov 20, 2023
In a survey conducted from February to March 2022, 75 percent of BNPL users stated their preference for using BNPL through e-commerce websites such as Amazon, Flipkart, and BigBasket. Digitalization and online shopping during the pandemic contributed to the use of BNPL services online rather than offline at (point-of-sale) stores.

Most preferred channel for buy now pay later (BNPL) services in India in 2022

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Release date

September 2022

Region

India

Survey time period

February to March 2022

Number of respondents

1000 BNPL users

Supplementary notes

Survey details on page 19 of the report.

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