Market share of online payment methods in the Netherlands 2014-2018

Which payment method do Dutch consumers prefer to use when shopping online? In 2018, more than half of all e-commerce payment transactions were done with iDEAL. This domestic bank transfer system allows online shoppers to use their debit card for online account and is supported by all Dutch consumer banks. Because of this, Dutch consumers used bank transfers relatively more for their e-commerce payments than consumers from the EMEA region (Europe, the Middle East, Africa). Consequently, 92 percent of online stores in the Netherlands offered iDEAL as a payment method in 2017. Credit cards, PayPal and Klarna/Afterpay were offered far less that year.

What is the e-commerce market size in the Netherlands?

In 2018, Dutch consumers spent around 24 billion euros on online shopping. Compared to the rest of the European Union, the Netherlands ranked as the fifth country of the EU-28 when it comes to e-commerce. 79 percent of consumers in the Netherlands purchased a good or service online in 2017. Only Luxembourg, Denmark, Sweden and the United Kingdom reached a higher percentage.

How is e-commerce in the Netherlands going to develop?

According to a 2018 survey, both consumers as well as industry experts believe that e-commerce will take up a larger share in total retail sales come 2023. Specific product groups stand out in the predictions. Consumers expect to find the largest relative growth within food/near food, household electronics (for example, washing machines) and telecom. Industry experts believe that the largest growth will be within telecom and consumer electronics (like cameras).

Market share of online payment methods in the Netherlands from 2014 to 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

May 2019



Survey time period

2014 to 2018

Supplementary notes

The figures have been taken from several publications.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Cross-border online shopping in the Netherlands"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.