Content types valuable for social media marketing in the U.S. 2021

Published by Valentina Dencheva, Jan 6, 2023
During a 2021 survey carried out among marketers from the United States, 30 percent of respondents stated that text-based stories were a valuable type of content for social media marketing. The most commonly named type were videos, with 54 percent. Brands invested nearly 48 billion U.S. dollars in social media advertising in the U.S. in 2021.

Types of content valuable for social media marketing goals according to marketers in the United States as of April 2021

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Release date

September 2021

Region

United States

Survey time period

March 30 to April 6, 2021

Number of respondents

1,001 respondents

Method of interview

Online survey

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Statistics on " Social media advertising and marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
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Statistics on Social media advertising and marketing worldwide

Overview

8

Usage

7

Metrics

6

Effectiveness & ROI

8

Market leaders

5

Consumers

8

Further related statistics

21

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram marketing and advertisingInfluencer marketing in the U.S.
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