Content types engaging for social media marketing in the U.S. 2022

Published by
Valentina Dencheva,
May 26, 2023
During a 2022 survey carried out among consumers from the United States, 66 percent of respondents stated that short-form videos were the most engaging type of content for social media marketing. Images followed, with 61 percent.

Types of most engaging content for social media marketing according to consumers in the United States as of April 2022

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Release date

May 2023

Region

United States

Survey time period

February 22 and March 1, 2022

Number of respondents

1,236 respondents

Special properties

U.S. consumers who use at least

Method of interview

Online survey

Supplementary notes

Source does not provide exact release date. The release date is access date.

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Statistics on " Social media marketing in the United States "

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Overview

7

Creators

6

Artificial intelligence use

6

Consumer insights

8

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
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