Influencer marketing spend and social ad spend growth in the U.S. 2023

Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025

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Release date

September 2023


United States

Survey time period

2019 to 2022

Supplementary notes

Social ad spending growth is the combined figure for U.S. social network ad spending and YouTube gross ad revenues.
Influencer marketing includes payments made to influencers or their representatives to promote products and services primarily on social media and other platforms featuring user generated content.

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