According to a survey in June 2022 among cosmetic consumers in China, 34.2 percent of the respondents said that they would wait shortly and read the beauty bloggers' reviews before trying out new products. In comparison, around 22 percent of respondents said they would try out new beauty brands directly.
Likelihood of trying out new cosmetic products among consumers in China as of June 2022
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Share of respondents
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iiMedia Research. (July 5, 2022). Likelihood of trying out new cosmetic products among consumers in China as of June 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/
iiMedia Research. "Likelihood of trying out new cosmetic products among consumers in China as of June 2022." Chart. July 5, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/
iiMedia Research. (2022). Likelihood of trying out new cosmetic products among consumers in China as of June 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/
iiMedia Research. "Likelihood of Trying out New Cosmetic Products among Consumers in China as of June 2022." Statista, Statista Inc., 5 Jul 2022, https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/
iiMedia Research, Likelihood of trying out new cosmetic products among consumers in China as of June 2022 Statista, https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/ (last visited September 01, 2024)
Likelihood of trying out new cosmetic products among consumers in China as of June 2022 [Graph], iiMedia Research, July 5, 2022. [Online]. Available: https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/