Consumers' attitudes towards new cosmetic products in China 2022

Published by Statista Research Department, Feb 23, 2024
According to a survey in June 2022 among cosmetic consumers in China, 34.2 percent of the respondents said that they would wait shortly and read the beauty bloggers' reviews before trying out new products. In comparison, around 22 percent of respondents said they would try out new beauty brands directly.

Likelihood of trying out new cosmetic products among consumers in China as of June 2022

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Release date

July 2022

Region

China

Survey time period

June 2022

Number of respondents

1,772 respondents

Method of interview

Online survey

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