Sources to watch favorite shows in the U.S. 2022

After a steady increase of U.S. consumers watching recently discovered favorite shows online up until 2021, the share of respondents to the survey levelled off in 2022, at 75 percent. Viewing favorite shows on the streaming platform Netflix even declined from 2020 to 2022, while traditional multichannel video programming distributors (MVPD) grew in popularity again in 2022.

Share of consumers watching a recently discovered favorite show in the United States from 2016 to 2022, by source

Characteristic	MVPD set top box	Online	Live TV from MVPD	Netflix
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

November 2022

More information

Region

United States

Survey time period

2016 to 2022

Number of respondents

1,602*

Age group

16-74 years

Special properties

consumers with broadband watching at least 1 hour of TV per week, among those who discovered a new favorite show in the past year

Supplementary notes

*Number of respondents from October 2022.

This question was phrased by the source as follows: "How do you watch your recently discovered favorite show?"

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