According to a survey from October 2023, over 80 percent of U.S. respondents watched newly discovered shows online via streaming platforms. While those services steadily grew in popularity, the share of people using traditional multichannel video programming distributors (MVPDs) declined in recent years.
Share of consumers watching a recently discovered favorite show in the United States from 2016 to 2023, by source
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Hub Entertainment Research. (November 17, 2023). Share of consumers watching a recently discovered favorite show in the United States from 2016 to 2023, by source [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1345421/watch-discovered-favorite-show-by-source-us/
Hub Entertainment Research. "Share of consumers watching a recently discovered favorite show in the United States from 2016 to 2023, by source." Chart. November 17, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1345421/watch-discovered-favorite-show-by-source-us/
Hub Entertainment Research. (2023). Share of consumers watching a recently discovered favorite show in the United States from 2016 to 2023, by source. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1345421/watch-discovered-favorite-show-by-source-us/
Hub Entertainment Research. "Share of Consumers Watching a Recently Discovered Favorite Show in The United States from 2016 to 2023, by Source." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1345421/watch-discovered-favorite-show-by-source-us/
Hub Entertainment Research, Share of consumers watching a recently discovered favorite show in the United States from 2016 to 2023, by source Statista, https://www.statista.com/statistics/1345421/watch-discovered-favorite-show-by-source-us/ (last visited September 20, 2024)
Share of consumers watching a recently discovered favorite show in the United States from 2016 to 2023, by source [Graph], Hub Entertainment Research, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1345421/watch-discovered-favorite-show-by-source-us/