U.S. consumers: average holiday shopping duration 2018-2023

Published by
D. Tighe,
Nov 22, 2023
In 2023, consumers in the United States planned to spend an average of just under six weeks shopping during the holiday season. This is the same as the previous year and a decrease compared to previous years: in 2019, for example, Americans expected to complete their holiday shopping in about seven and a half weeks on average.

Average shopping duration during the holiday season among consumers in the United States from 2018 to 2023 (in weeks)

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Source

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Release date

October 2023

Region

United States

Survey time period

August 30 to September 8, 2023

Number of respondents

4,318 respondents

Method of interview

Online survey

Supplementary notes

This questions were phrased by the source as follows: "When are you likely to begin your holiday shopping this year?" and "By which one of these days or months do you expect to complete your holiday shopping this year?"

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