U.S.: consumers who expect to spend more/less on holiday gifts 2024, by generation

Published by
D. Tighe,
Oct 9, 2024

For the 2024 holiday season, approximately 50 percent of zoomers (Generation Z) in the United States expected to spend more money on gifts than they did one year earlier. In contrast, more than half of U.S. baby boomers were convinced they would be spend roughly the same amount on holiday presents as they did in 2023.

Projected expenditure on gifts in the United States during the 2024 holiday season, by generation

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Release date

September 2024

Region

United States

Survey time period

June 5 to 7, 2024

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Online omnibus survey

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