What influences purchase decisions when holiday gift shopping U.S. 2018

This statistic displays the leading influences on purchase decisions when shopping for holiday season gifts in the United States as of September 2018. Some 44 percent of survey respondents stated that the quality of the product influences their purchase decision when shopping for gifts.

Influences on purchase decisions when shopping for holiday season gifts in the United States as of September 2018*

Share of respondents
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Sources

Release date

November 2018

Region

United States

Survey time period

September 2018

Number of respondents

1,500 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Original question phrased as: "What most influences your purchase decisions when shopping for a gift?"

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