Holiday gifts: what U.S. consumers plan to buy 2012-2019

According to an online holiday shopping survey carried out in September 2019 in the United States, clothing was the most popular Christmas gift which respondents were planning to buy – some 55 percent of respondents stated that they wanted to buy gifts of clothing. Gift cards or gift certificates were almost as popular, with 53 percent planning to buy them as a present.

Holiday gift expenses

The average planned expenditure among Americans on holiday gifts for family members totaled 501 U.S. dollars in 2019, this is an increase of almost 100 dollars over the 15-year survey period. Planned expenditures on friends and co-workers amounted to 84 and 35 U.S. dollars respectively in 2019.

Gift ideas

When looking for inspiration for holiday gift purchases, looking in-store to see what is on display was one of the top answers given by American respondents in a recent survey. Browsing retailer’s websites was another way in which shoppers get inspiration.

Holiday gifts to be bought by consumers in the United States from 2012 to 2019, by item

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Release date

October 2019


United States

Survey time period

September 6 to 13, 2019

Number of respondents

4,410 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide accurate information regarding the age of respondents.
*Electronics category is composed of home/personal/car electronics, computers and tablets, game consoles, and video games.
**Excludes computer and video games.

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Statistics on "Christmas season in the U.S."

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