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Holiday gifts to be bought by consumers from 2012 to 2018, by item

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Holiday gifts: what consumers plan to buy 2012-2018 This statistic displays the results of an online survey in which U.S. consumers were asked which holiday gifts they expected to purchase from 2012 to 2018. In 2018, some 39 percent of respondents stated they wanted to buy food or liquor items this holiday season.
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ClothingGift cards or gift certificatesElectronics**Games, toys, dolls***Food/ liquorBooksMoney (cash or check)JewelryCosmetics/ fragrances/
health & beauty aids
Homemade or craft itemsSporting goods or athletic equipment
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ClothingGift cards or gift certificatesElectronics**Games, toys, dolls***Food/ liquorBooksMoney (cash or check)JewelryCosmetics/ fragrances/
health & beauty aids
Homemade or craft itemsSporting goods or athletic equipment
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Description Source More information
This statistic displays the results of an online survey in which U.S. consumers were asked which holiday gifts they expected to purchase from 2012 to 2018. In 2018, some 39 percent of respondents stated they wanted to buy food or liquor items this holiday season.
Show more
Release date
October 2018
Region
United States
Survey time period
September 6 to 13, 2018
Number of respondents
4,036 respondents
Method of interview
Online survey
Supplementary notes
The source does not provide accurate information regarding the age of respondents.
* This category was not provided in Deloitte's 2012 and 2013 Annual Holiday Survey's respectively.
** Electronics category is composed of home/personal/car electronics, computers and tablets, game consoles, and video games.
*** Excludes computer and video games.

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