Gen Z consumers who would buy from brands backing LGBTQ+ rights U.S. 2022, by gender

Share of Generation Z consumers who would purchase from a brand that actively supports LGBTQIA+ rights in the United States as of May 2022, by gender

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Release date

November 2022

Region

United States

Survey time period

May 2022

Number of respondents

1,060 respondents

Age group

18-25 years

Method of interview

Online survey

Supplementary notes

With "Generation Z", source refers to consumers between the ages of 18 and 25.

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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
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Professional Account

For teams up to 5 people
$959 USD
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