Automotive ad spend on newspapers in Belgium 2019-2021

Published by Valentina Dencheva, Feb 27, 2023
The expenditure on newspaper advertising of the automotive category in Belgium increased by 12.3 million U.S. dollars (51.48 percent) in 2021. Despite the growth, ad spend that year remained slightly lower than the level of pre-COVID-19 pandemic.
For more insights about advertising in Belgium: In 2021, in comparison to the ad expenditure on newspapers, the automotive ad spend on internet as well as on outdoor was higher.

Automotive advertising spending on newspapers in Belgium from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Belgium

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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